Media & Entertainment

Warning: Fake News Can Damage Your Company’s Reputation

Mar 2017

Warning: Fake News Can Damage Your Company’s Reputation

The democratization of information allows anyone to be a publisher of news — fake or otherwise. Here’s how businesses must communicate in this new age to protect themselves.

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Death of the Travelling Salesman?

Feb 2017

Death of the Travelling Salesman?

The growth of programmatic ad sales has the potential to displace, but not obliterate, sales organizations. Adapting to the new reality is the key to thriving.

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Preparing for Takeoff: What TV Ad Sellers Can Learn from the Airline Industry

Jan 2017

Preparing for Takeoff: What TV Ad Sellers Can Learn from the Airline Industry

The airlines have developed a sophisticated approach for maximizing the value of ticket pricing. The same approach can work for a TV ad industry combatting falling ad rates and viewership. Here’s how it’s done.

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One Continent. One Market. One Click?

Dec 2016

One Continent. One Market. One Click?

The European Commission’s plan to create a digital single market that cuts across the national boundaries of the continent and boosts competition is gaining momentum. Now if the EC can just overcome those annoying regulatory hurdles...

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Memo to a CEO Considering Social Activism

Nov 2016

Memo to a CEO Considering Social Activism

Today’s public expects CEOs to take a stand on national policy issues. In this open letter, FTI’s CEO of Strategic Communications offers expert advice to a CEO preparing to speak out for the first time.

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Why Augmented Reality is Making the Insurance Industry’s Head Spin

Aug 2016

Why Augmented Reality is Making the Insurance Industry’s Head Spin

The explosive popularity of Pokémon GO and the risks it presents to users and developers has the insurance industry watching carefully.

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The Rise of Analytics in E-discovery:

Dec 2015

The Rise of Analytics in E-discovery:

There were just over 295,000 civil suits filed in U.S. district courts in 2014, an increase of 4 percent over 2013. On top of that, there were another 81,000 criminal cases (including fraud) filed.

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The Cautious Investors’ Guide to Brazil

Dec 2015

The Cautious Investors’ Guide to Brazil

It’s no secret that Brazil has been going through hard times and that investors — with good reason — regard the country as a high-risk environment.

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Is “Business Ethics” an Oxymoron?

Feb 2014

Is “Business Ethics” an Oxymoron?

Scandals. Fines. Show trials. These days, just doing business can appear almost criminal. While government-imposed regulation can soothe the public’s ire, it can also create burdensome costs and competitive disadvantages. To survive, businesses must perform reputational due diligence and create self-policing organizational cultures.

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Social vs. Traditional Media

Apr 2013

Social vs. Traditional Media

There’s no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies.

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From Cop to Counselor

Apr 2012

From Cop to Counselor

Independent corporate integrity monitors can help companies increase transparency and improve reporting standards.

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The Bottom Line on the Top Line: When Will Revenue Growth Resume?

Apr 2010

The Bottom Line on the Top Line: When Will Revenue Growth Resume?

Companies across the U.S. are adjusting to the “new normal”, a term widely used to describe the changed business landscape that has emerged as companies respond to persistently weak demand for their products and services.

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The Need for Speed

Oct 2009

Access to high-speed Internet service is fast becoming a necessity that consumers cannot live without. Nonetheless, a sizeable minority remain unconnected. With policymakers working on efforts to make broadband more widely available and affordable, a recent report by Compass Lexecon, an FTI subsidiary, helps to inform the debate.

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Truth in Advertising

Oct 2009

Truth in Advertising

In a comprehensive look at advertising spending, new research by FTI says that the market will not recover to 2008 levels until 2014 and examines the disruptive influence of the Internet on more traditional forms of advertising.

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About the FTI Journal

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